Homeowners don’t just search once. They compare. They research. And if your business only shows up in one place, you’re invisible to 90% of them.
Our 6-Step Google Domination Strategy is designed to make you unavoidable. We’re a marketing agency that works exclusively with home service contractors—so this strategy wasn’t built in a boardroom, it was battle-tested in the field.
Here’s how we help you flood your schedule by showing up in all the right places—at the right time.
For just about any business — especially contractors — your website is the key to digital marketing success. It’s not just about looking good (though we’ll take care of that too). Your website is the foundation of your visibility, your trust-building tool, and your lead-generating engine.
When your site ranks on the first page of Google alongside your Google Business Profile, Google Guaranteed, and your Google Ads, you start showing up in 3 to 6 positions on the first page of Google. That kind of dominance builds trust, crushes doubt, and makes it nearly impossible for potential clients to overlook you.
And here’s something most people don’t realize: your website helps your other assets rank. It supports your Google Business Profile ranking. That, in turn, influences your Google Guarantee position. All of that stacks with your Google Ads. Together, they form a powerful search wall that’s nearly impossible to break through.
Also, fun fact — your website ranks organically. That means you don’t have to pay every time someone clicks it.
Which brings us to this little truth bomb: Google Ads are great — but they’re pay-per-click. So if you’re not showing to the right audience (or worse, you’re getting hit with bots or tire-kickers), you’re paying for a lot of garbage traffic. Organic SEO? No click charges. Ever.
We combine website design, SEO optimization, and conversion strategy to ensure your site not only gets found — but also makes the phone ring.
For home service contractors, your website is the cornerstone of your digital success. When your website ranks on the first page of Google alongside your Google Business Profile, Google Guarantee, and other key positions, your business name starts to dominate the page. Appearing in 3 to 6 spots on the first page makes it nearly impossible for potential clients to miss you, building trust and visibility. While every position is essential, it’s your website that paves the way for those first-page rankings and consistently generates high-quality leads. This foundation not only generates dependable leads but also positions your business for sustainable growth and expansion.
Most Google Business Profiles (GBPs) don’t rank — not because the business is bad — but because they don’t follow the ranking factors Google’s looking for.
Did you know that there are over 150 known local ranking factors?
A few (just for fun):
And that’s just scratching the surface.
Some of these factors, hint hint, rely on your website and GBP working together in perfect alignment. And yes, we know exactly how to do it.
Also, your Google Business Profile supports your Google Guarantee. In fact, you can’t even apply for Google Guaranteed unless you have at least five positive reviews on your GBP — for most industries.
And did we mention? GBP is organic real estate. That means it’s free traffic, showing up high on the page (often above organic websites) and just below Google Guaranteed.
So yeah… hiring someone who knows how to properly optimize a GBP? Pretty darn important.
Local search is where contractors either shine or fade. Being at the top of the map pack gives you control over first impressions and positions your business as a trusted, go-to local provider. By strategically targeting the right keywords, we ensure your Google Business Profile appears alongside your website and paid ads, giving you multiple opportunities to appear on the first page. This optimization reduces customer acquisition costs and enhances your visibility, ensuring that your business is front and center, making it nearly impossible for customers to overlook. Dominating local search leads to consistent, high-quality leads and long-term success.
Not every business qualifies for Google Guaranteed, but if you do? This is Position #1 on Google.
It’s the badge. It’s the “Google backs this business” stamp of trust.
But here’s the catch — you get two shots.
Fail once? You’re locked out for 30 days.
Fail twice? You’re waiting 6 months to try again.
And depending on your trade? The process can be lengthy and complicated. (Looking at you, locksmiths… I mean, breaking into homes legally does raise a few flags, right?)
The process takes about 4 to 6 weeks for most industries. That is, if you know what you’re doing — and we do. We handle the entire Google Guarantee application process, including background checks, verification, and campaign setup.
Also, you only pay for leads. Not clicks, not views. Real leads. Real people. Real jobs.
In contracting, trust is everything. This position provides crucial third-party verification, instantly eliminating customer hesitation and positioning you as the safe, professional choice. By building this fundamental trust, you amplify your SEO and Google Business Profile, as search engines favor reputable businesses and customers are more likely to engage with trusted profiles. This credibility then makes your Google Search Ads, Local Ad Extensions, and Google Guarantee more effective, as pre-established trust drives higher click-through rates and conversions. Ultimately, this foundational trust makes Google Organic Booking more likely by removing barriers to customer commitment.
Think of Google Ads like buying billboard space — but smarter, more cost-effective, and targeted to the exact people who are ready to hire you.
Want to show up instantly for “emergency plumber near me” or “roofing repair Tempe”? This is how you do it.
But we don’t just launch ads. We’re your Google Ads campaign manager — optimizing for cost per lead, not just impressions. We test copy, design high-converting landing pages, and keep your ad spend tight.
We also set up full conversion tracking — so you know where every lead came from.
While SEO builds long-term authority, paid ads provide immediate market control and predictable lead generation when you need it most. This direct approach supercharges your Google Business Profile by driving instant traffic and engagement, signaling to Google that your business is active and relevant. It amplifies Google Guarantee by quickly putting your trusted status in front of ready-to-buy customers. It boosts Google Organic Booking by directly channeling high-intent users to your booking options. Essentially, paid ads act as an accelerator, giving your entire marketing ecosystem an immediate and powerful boost.
This is the secret sauce almost no one talks about.
Google Local Ad Extensions allow you to expand your visibility far beyond your local city — into neighboring cities — without opening a second office.
It’s essentially Google’s way of allowing us to sponsor your GBP across multiple locations, but the only way to trigger it is by pairing it with a high-quality Search Ad campaign. And yes — we’re masters at this.
It’s a visual game-changer. More space. More calls. More leads.
More visibility means more clicks, and ad extensions ensure your ads dominate the visual space, providing customers with multiple ways to engage with your business. By taking up more prime real estate on search results, they supercharge your Google Search Ads by increasing their prominence and click-through rates. This enhanced visibility also indirectly boosts your SEO and Google Business Profile by signaling to users that your business is comprehensive and active. Furthermore, extensions streamline the path to conversion for Google Organic Booking and strengthen the impact of your Google Guarantee by offering immediate, diverse touchpoints for customers.
No calls. No forms. No chasing. With Google Organic Booking, your clients can schedule jobs right from your listing, day or night.
They don’t even need to visit your site.
This is available directly through your Google Business Profile or Google Guaranteed listing, and it works by integrating with Google’s Booking API.
Here’s the fun part: Google loves this. They want users to complete the transaction without ever leaving the search engine. So, when you offer this, Google rewards you with higher rankings.
This position converts your Google visibility into actual revenue without ongoing ad spend. It’s like having a salesperson working 24/7, capturing customers when they’re ready to book, not just browse. By offering direct booking, you significantly enhance your SEO and Google Business Profile by demonstrating that your online presence is highly converting, which search engines favor. It directly capitalizes on the trust built by your Google Guarantee and the immediate visibility gained from Google Search Ads and Local Ad Extensions, turning interested leads into confirmed appointments. Essentially, Google Organic Booking is the final step that monetizes your entire marketing effort.
Word-of-mouth is fantastic, but it’s not predictable or scalable. What happens when you want to grow, expand into new areas, or navigate a slow season? The 6-Position Strategy gives you direct control over your lead flow. You won’t be passively waiting for the phone to ring; you’ll be actively making it ring. Additionally, even your most loyal referral customers often Google you first to research your business before reaching out.
Here’s the reality: when a homeowner sees you in just one spot, you look like every other contractor. However, when they see you prominently displayed in the Google Guarantee, map pack, Google Ads, AND organic search results, you immediately appear as the dominant player in your market. This creates powerful social proof, making them think, “This company must be the best – they’re everywhere.” That’s precisely the impression you want to make.
Actually, it’s the opposite. The 6-Position Strategy is designed to establish you as the trusted local expert. When customers see your Google Business Profile management showcasing local reviews, your Google Guaranteed ads proving you’re verified locally, and your SEO optimization service providing content that answers local questions, you’ll come across as the reliable neighborhood pro who’s also professional enough to invest in their business.
Most contractors make the mistake of just putting up a basic website or running generic ads. Our 6-Position Strategy works differently because it pre-qualifies customers at every touchpoint. Your Google Guarantee application status shows you’re verified. Your optimized Google Business Profile management highlights genuine local reviews. Our content marketing educates customers so they understand your value, not just your price. The result? You attract better customers who are ready to hire, not just shop around.
Chances are, they’re dominating online, and you just don’t perceive it as traditional advertising. Try this: search for your services on Google right now. Where do they show up? Likely in multiple positions. The contractors who “seem to get all the work” without visible marketing are usually the ones who mastered Google Ads management services and the SEO optimization agency game years ago. They’re simply not talking about it.
The 6-Position Strategy isn’t just about getting more calls; it’s about attracting better calls, achieving predictable revenue, and gaining greater business control. When you dominate search results, you can:
It’s the crucial difference between merely being busy and truly being profitable.
The more specialized your trade, the more effective this strategy becomes. Think about it: when someone needs your specific expertise, they’re going to Google to find the best person. If you’re not dominating those search results, they’ll find someone else. Whether you’re undertaking high-end kitchen remodels or emergency sewer repairs, homeowners are searching online first. Our digital marketing agency approach works for every home service trade because customer behavior is consistent regardless of their specific needs.
The 6-Position Strategy is designed to filter out price shoppers. When customers see you dominating search results across multiple platforms, they inherently assume you’re the premium choice and budget accordingly. Additionally, our client relationship management systems meticulously track every lead source, so you know exactly which positions generate your best customers. Most contractors find that leads from Google Guaranteed Ads and optimized Google Business Profile management convert much better than random website traffic.
That’s a fair question. Here’s the difference: we only work with contractors, we show you exactly what we’re doing each month, and we track real results – not just vague metrics like “website traffic” or “impressions.” You’ll see more calls, more jobs, and more revenue. If not, we’ll clearly explain why and actively work to resolve the issue. Our SEO optimization service and Google Ads management agency approach is transparent because we want you to understand how your marketing works, not just pay for it.
Stop getting beaten by competitors with worse work and better marketing.
Let’s fix that.