Month 2 – SEO PowerStack Execution Begins

Our SEO PowerStack Team starts implementing key SEO elements across your site: H1s, title tags, meta descriptions, internal linking, schema markup—you name it. We optimize each page around the keyword clusters we identified in Month 1 to give Google exactly what it wants (and more).

We roll out keyword-optimized service descriptions, post fresh photos, add Q&A content, and publish weekly Google Posts. We also expand your service areas. All of this sends stronger location and relevance signals to Google. No more being invisible in your own zip code.

GEO Landing Pages:

We begin deploying targeted landing pages built for surrounding cities and neighborhoods, even if you don’t have physical offices there. This is one of our favorite strategies—and one of Google’s least talked about ranking factors. Done right, this alone can unlock dozens of new ranking opportunities.

Blog & Content Deployment:

Content creation begins. Our writers produce value-driven blog articles, how-to guides, and service-specific supporting content. We’re not writing fluff here. Every piece serves a purpose—to build topical authority and strengthen your keyword footprint.

Link Building Campaign Begins:

We begin white-hat link building strategies to boost your site’s authority. Think high-quality directory placements, niche citations, and foundational links. You can’t win big in SEO without backlinks—and now that your site is worth linking to, we get those trust signals rolling.

Tracking Improvements:

We refine your conversion goals, adjust any underperforming CTAs, and ensure events are firing correctly in GA4 and GSC. Because if we’re going to drive traffic, we better know what happens when it shows up.

Weekly SEO Sprints:

Our team works in sprints, updating and deploying new site improvements every single week. While many agencies run slow monthly cycles, we move fast—because results don’t wait for the 30th of the month.

CRM Automations & A2P Setup:

This month, we also set up the client’s A2P registration and SMTP email to enable automation. Once leads start flowing in, our automations kick in—sending instant texts and emails to the client and giving prospects the option to book an in-home consultation. The result? Automatic bookings start happening without anyone lifting a finger.

Calendar, Pipelines & Google Booking Integration:

We set up Opportunity Stages in the CRM, configure the client’s calendar system, and complete the Google Organic Booking API integration. This tightens up the entire customer journey—from Google search to on-site appointment, in just a few clicks.

Major Ranking Factor Deployment:

Month 2 is when we check off a lot of critical Google ranking boxes: interlinking core pages, establishing geographic keyword relevance throughout your domain, adding service keywords to GBP landing page titles, and deploying heading structure improvements across the entire site (H1s, H2s, H3s, etc). This isn’t fluff—it’s the stuff that tells Google your site knows what it’s talking about.

Progress Indicators:

Our goal by the end of Month 2 is clear: everything that matters should be pointing in the right direction. If your site ranked #78 and now it’s at #18, that’s progress. If you had zero leads before, and now the phone is ringing a few times a week, we’re heading where we want to go.

Getting Ready for Exponential Growth:

Once we break through page one with 14+ target keywords—and hold at least 2 top positions (typically your website + your Google Business Profile)—leads tend to pick up speed. But we’re not stopping there. By Month 3 or 4, we’re working to add two more Google positions: Google Search Ads and Google Local Ad Extension placements. These are the high-ROI positions that start to tip the lead faucet from a trickle into a stream.

Overview: With the foundation rock solid, we enter Month 2 with our SEO PowerStack Team taking the wheel. This is where technical SEO meets tactical execution—and the goal is crystal clear: build ranking momentum. We’re not throwing Hail Marys here. We’re executing a data-driven game plan, and by now, your business is finally getting the SEO love Google’s been begging for.

More often than not, clients will start to see leads during this short period—especially if there was a lot to fix. In this client’s case, he already had Google Guarantee, a GBP, and a website. All we had to do was implement the SEO PowerStack Blueprint, and things started improving fast. That said, this is just the beginning.

Yes, he’s already gotten six leads—but let’s keep it real: that’s over a 60-day period. This isn’t close to enough to keep a business running; it’s barely the on-ramp. We’ve got a long way to go—and we’re just getting warmed up.. You’ll start seeing improvements in your keyword rankings, visibility in Google Maps, and even a few leads from nearby areas. In this client’s case, he was only targeting one city, but two of his early leads came from a neighboring city—proof that even limited targeting can begin to extend your digital footprint. This is the point where SEO starts to feel real, and your business begins showing up like it never has before.

Key actions in Month 2 include: