How Much Should You Invest in Marketing to Hit Your Revenue Goals?

Marketing ROI Calculator

Estimate your monthly leads, booked calls, closed deals, revenue, profit, and ROI based on your marketing investment. Built specifically for service-based businesses where Google is the primary buyer-intent channel.

How to Use This Calculator

If you’re unsure of your numbers, start with benchmarks. Then replace them with your real data to see what it truly takes to reach your goals.

Important: This calculator is designed to answer one core question:

Will investing in Google Positioning realistically get you where you want to go, based on your actual unit economics?

Step-by-Step

1. Initial Monthly Investment

Enter what you can realistically invest each month across SEO, Google Ads, Google Business Profile (Maps), and Local Services Ads (if applicable).

2. Industry

Select your industry to load conservative benchmarks for cost per lead, conversion rates, average deal value, and profit margin.

3. Use Industry Benchmarks

Leave this ON if you don’t know your numbers yet. Turn it OFF once you have real CPL and conversion data.

4. Manually Enter Leads

Turn this ON only if you already know how many leads you generate per month. Otherwise, leads are calculated automatically as Investment ÷ CPL.

5. Lead → Booked Call Rate and Close Rate

These two inputs determine whether marketing turns into revenue, or becomes wasted spend. Be honest here for accurate results.

6. Revenue per Deal and Profit Method

This calculator is profit-first. Choose the method that reflects your business best:

7. Work Backwards From a Goal

If you have a target in mind, enter either:

Inputs

Enter your numbers (or use industry defaults). Everything updates instantly.

Initial Monthly Investment ($)

Your monthly spend (SEO, Ads, GBP, etc.).

Industry (for benchmarks)

Select an industry to auto-fill typical cost per lead and conversion rates.

Use Industry Benchmarks Manually Enter Leads

Average Cost per Lead (CPL) ($)

Typical range varies by niche. If using benchmarks, this auto-fills.

Total Leads (per month)

If not manually entered, leads are calculated as Investment ÷ CPL.

Lead → Booked Call Rate (%)

Example: 20% means 20 booked calls per 100 leads.

Booked Call → Close Rate (%)

Example: 35% means 35 deals per 100 booked calls.

Average Revenue per Closed Deal ($)

What a typical job is worth in sales (before costs).

Profit Input Method

ROI should be based on profit (not just revenue).

Profit Margin (%)

Example: 35% margin means $35 profit per $100 in revenue.

Notes (optional)

This shows up in your exported report.

Optional: Work Backwards from a Goal

Use this to estimate the marketing investment needed to hit a monthly profit goal.

Target Monthly Profit (After Marketing) ($)

If > 0, we estimate the investment required based on your funnel and profit assumptions.

Target Closed Deals (per month)

If > 0, we estimate the leads and investment required to reach this many deals.

Results

These are projections based on your inputs. The calculator uses profit-based ROI by default.

Total Leads

—

Calculated from investment and CPL

Booked Calls

—

Leads × Lead→Call rate

Closed Deals

—

Booked Calls × Close rate

Total Revenue

—

Closed Deals × Revenue per deal

Total Profit (After Investment)

—

Profit from deals − marketing investment

ROI (%)

—

(Profit ÷ Investment) × 100

Break-even Deals

—

Deals needed to cover marketing spend

Estimated Investment to Hit Goal

—

Based on goal fields (if provided)

Enter your assumptions to see insights here.

What “Google Positioning” Means (and Why It Matters)

Most businesses rely on a single channel, only Ads, only SEO, or only Maps. That approach creates volatility and forces you to react instead of control your growth.

Google Positioning is the strategy of earning multiple placements at the same time, typically:

Google Maps (GBP) + Organic SEO + Google Ads + Local Services Ads (when eligible).

Why this matters:

You capture more of the search page without depending on one channel
Lead flow becomes more predictable and stable
Long-term acquisition costs improve as organic placements mature
Trust increases when prospects see your business multiple times in the same search

This is especially important for industries in the dropdown where:

Next Step

Book a 15-Minute ROI Review

We’ll validate your assumptions, pressure-test the numbers, and determine what level of marketing investment actually makes sense for your business.

Call:

480-409-2303

Disclaimer:

Projections are estimates and depend on execution quality, market conditions, seasonality, competition, and sales follow-up.