Real People, Real SEO The Story Behind Our Marketing Agency

Our Story

We officially launched Real People Real SEO in December 2020, but our marketing roots go back decades. What makes us different is simple: we didn’t start as marketing agency guys. We started as business operators who had to figure out how to keep businesses alive, profitable, and growing.

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Stefan Brule – Founder & CEO

After graduating from California Baptist University on a volleyball scholarship, Stefan joined one of the largest flooring companies in the U.S. His career began as an appointment setter, making him the very first touchpoint between customer and company.

That’s where he learned the critical difference between an A-lead and a B-lead. By filtering quality from noise and pairing the right leads with the right closers, Stefan helped build systems that fueled explosive growth.

That company scaled from $500K per month to $5M per month, and the driver wasn’t luck, it was qualified leads + systems to handle them. Stefan rose to General Manager, proving that when you get lead flow and process right, growth multiplies.

A dark blue icon of three silhouettes of people inside a circle, with the text "ABOUT REAL PEOPLE REAL SEO" and "YOUR TRUSTED MARKETING AGENCY PARTNER" below it, on a light background.

John Palos – Marketing Director & Co-Founder

John spent 20 years in the automotive industry, working his way up from salesperson to ASM, Finance Manager, Sales Manager, GSM, GM, and eventually owner of his own independent pre-owned dealership. In other words, he’s lived every angle of running a high-volume sales operation.

And in all those years, one truth never changed: without opportunities to do business (OTDBs), without leads, it doesn’t matter how good your team is. You can’t hit record months without a marketing system that keeps the pipeline full. Period.

That experience, combined with mastering Google’s ranking factors and search positioning, gave John the blueprint: crack the code on leads, and you can 10x any business.

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The Partnership

When Stefan and John teamed up, they applied their formula at a Phoenix flooring company. The result? Scaling it from $50K per month to $500K per month in under a year.

No gimmicks. No fluff. Just the right leads and systems to turn them into revenue.

And here’s the thing, we also know the difference between marketing services that actually work and what we call “pacifier services.” Pacifier services look nice, make you feel good for a moment, but they don’t produce real opportunities or leads. They’re a distraction, not a driver of growth.

We also know firsthand how difficult it is to keep the lights on while investing in marketing and improving your systems. That’s why we don’t waste time on fluff. Every dollar and every strategy has to tie back to one thing: generating real leads that actually grow your business.

That success became the foundation for Real People Real SEO: an agency built by operators, not theorists. We know the difference between leads that waste time and leads that grow businesses, because we’ve lived it.

A dark blue icon of three silhouettes of people inside a circle, with the text "ABOUT REAL PEOPLE REAL SEO" and "YOUR TRUSTED MARKETING AGENCY PARTNER" below it, on a light background.
Beyond Marketing – Operators First

Since launching Real People Real SEO, we haven’t just run a marketing agency, we’ve built and scaled multiple companies of our own. The biggest proof point? Arizona Shutter Company.

In just 18 months, we grew it from zero to $5 million in revenue, turning it into one of the leading window treatment companies in Phoenix and the surrounding areas.
That kind of growth doesn’t happen by accident. It’s the same formula we bring to our clients: generate qualified leads, build systems to convert them, and scale with consistency.
How We Get You to the Top (and Keep You There)

Getting six positions on the first page of Google doesn’t happen by accident. It takes a proven system, the right tools, and a team that knows how to turn visibility into verified leads and booked appointments.

Here’s the breakdown of services that make it happen:

An icon for website construction and development, showing a computer monitor surrounded by a construction crane, scaffolding, a gear, and a document with coding symbols.

Your website isn’t a digital brochure, it’s your 24/7 sales rep. We design sites built to convert, not just look pretty. Clean layouts, strong calls-to-action, and contractor-focused messaging turn visitors into customers.

A stylized illustration of a person working on a desktop computer, with the words "WEBSITE DEVELOPMENT" above the screen and icons for HTML, CSS, and general coding.

Behind every great design is a system that performs. We build fast, secure, mobile-optimized WordPress websites that Google loves. From technical SEO to plugin setups and schema markup, we make sure your site loads quickly, ranks higher, and actually drives revenue.

A photograph of a laptop on a desk displaying an SEO dashboard with charts and the word "SEO." A coffee mug and a smartphone are next to the laptop.

SEO is how you win the long game. We optimize your site for the keywords your customers actually search for, build backlinks that Google respects, and get you into multiple top positions on page one. The result: free, consistent traffic that compounds month after month.

A diagram illustrating Google Business Profile Management, showing a listing that leads to building authority and trust through factors like review velocity, strategic keyword use, photo geo-tagging, and over 150 ranking factors.

Your Google Business Profile is your digital storefront. We optimize and manage it so you show up in the map pack, local searches, and direct calls. Reviews, categories, posts, and photos, every detail matters when it comes to standing out locally.

A screenshot of a Google search for "SEO for remodelers" showing a graphic illustration of a computer screen with the Google Guarantee badge, a checklist on a clipboard, and a magnifying glass.

Nothing builds trust faster than the Google Guaranteed badge. It’s the green checkmark that tells homeowners you’re vetted and trustworthy. We help you get approved, set up, and optimized so those guaranteed leads start rolling in.

A screenshot of a Google ad for an Emergency Plumber, showing the service name, a description, a phone number, and a button to schedule a consultation.

Want results fast? Search Ads put you at the very top of Google instantly. We build campaigns that don’t just get clicks, they get phone calls and form fills from ready-to-buy customers.

A screenshot of a Google ad for an Emergency Plumber, showing the service name, a description, a phone number, and a button to schedule a consultation.

Why settle for one listing when you can have multiple? Local Ad Extensions expand your presence on the search results page, making your business dominate the screen and pushing competitors further down.

A computer monitor displaying Google's organic search results for a contractor, with the top result being "Reliable Plumbing & Electrical" and two other listings below it.

Let customers book straight from Google, no extra clicks, no hoops to jump through. We integrate organic booking systems so people can schedule appointments instantly, turning searches into jobs without friction.

We do that by integrating your CRM calendar with Google Organic Booking API, boosting both your Google Business Profile and Google Guarantee. It sends a strong signal to Google that behind your marketing is a powerful CRM system built to capture and dispatch leads without leaving Google.

A diagram comparing a manual business workflow on the left, with physical documents and phones, to a streamlined digital workflow for a contractor on the right, showing automated lead management, scheduling, and client communication.

Most contractors lose leads because they don’t follow up fast enough. We fix that. Automated text and email follow-ups turn cold leads into warm ones and make sure no opportunity slips through the cracks.

GoHighLevel CRM Software

Growth without organization is chaos. Our powerful CRM system keeps every lead, every call, and every appointment in one place. It’s the central hub that ties into automation and even Google Organic Booking, so you can track performance, measure ROI, and scale with confidence knowing nothing falls through the cracks.

Together, these services are how we don’t just get you six positions on Google’s first page, we turn those positions into appointments, real leads, and verified revenue.

Ready to Grow?

If you’ve made it this far, you already know we’re not the typical “marketing agency guys.” We’re operators who’ve scaled our own companies into the millions, and now we use that same formula to help contractors dominate Google and flood their calendars with the right kind of leads.

The only question is: are you ready to make the jump?

Schedule Your Free Strategy Call Today

Let’s map out how to put your business in six positions on Google’s first page, and more importantly, how to turn that visibility into real leads, real appointments, and real revenue.