Real People, Real SEO The Story Behind Our Marketing Agency

Our Story

We officially launched Real People Real SEO in December 2020, but our marketing roots go back decades. What makes us different is simple: we didn’t start as marketing agency guys. We started as business operators who had to figure out how to keep businesses alive, profitable, and growing.

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Stefan Brule – Founder & CEO

After graduating from California Baptist University on a volleyball scholarship, Stefan joined one of the largest flooring companies in the U.S. His career began as an appointment setter, making him the very first touchpoint between customer and company.

That’s where he learned the critical difference between an A-lead and a B-lead. By filtering quality from noise and pairing the right leads with the right closers, Stefan helped build systems that fueled explosive growth.

That company scaled from $500K per month to $5M per month, and the driver wasn’t luck—it was qualified leads + systems to handle them. Stefan rose to General Manager, proving that when you get lead flow and process right, growth multiplies.

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John Palos – Marketing Director & Co-Founder

John spent 20 years in the automotive industry, working his way up from salesperson to ASM, Finance Manager, Sales Manager, GSM, GM, and eventually owner of his own independent pre-owned dealership. In other words, he’s lived every angle of running a high-volume sales operation.

And in all those years, one truth never changed: without opportunities to do business (OTDBs)—without leads—it doesn’t matter how good your team is. You can’t hit record months without a marketing system that keeps the pipeline full. Period.

That experience, combined with mastering Google’s ranking factors and search positioning, gave John the blueprint: crack the code on leads, and you can 10x any business.

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The Partnership

When Stefan and John teamed up, they applied their formula at a Phoenix flooring company. The result? Scaling it from $50K per month to $500K per month in under a year.

No gimmicks. No fluff. Just the right leads and systems to turn them into revenue.

And here’s the thing—we also know the difference between marketing services that actually work and what we call “pacifier services.” Pacifier services look nice, make you feel good for a moment, but they don’t produce real opportunities or leads. They’re a distraction, not a driver of growth.

We also know firsthand how difficult it is to keep the lights on while investing in marketing and improving your systems. That’s why we don’t waste time on fluff. Every dollar and every strategy has to tie back to one thing: generating real leads that actually grow your business.

That success became the foundation for Real People Real SEO: an agency built by operators, not theorists. We know the difference between leads that waste time and leads that grow businesses—because we’ve lived it.

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Beyond Marketing – Operators First

Since launching Real People Real SEO, we haven’t just run a marketing agency—we’ve built and scaled multiple companies of our own. The biggest proof point? Arizona Shutter Company.

In just 18 months, we grew it from zero to $5 million in revenue, turning it into one of the leading window treatment companies in Phoenix and the surrounding areas.
That kind of growth doesn’t happen by accident. It’s the same formula we bring to our clients: generate qualified leads, build systems to convert them, and scale with consistency.

Why Established Contractors Choose Our Marketing Agency

As experienced marketing providers, we’ve helped hundreds of contractors transform their businesses through strategic digital marketing. Our internet marketing approach focuses on delivering measurable results that directly impact your bottom line.
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What sets our digital agency marketing apart:
Industry Expertise:
Specialized knowledge in home service marketing
Local Market Dominance:
Deep understanding of Tempe, Mesa, and Chandler markets
Transparent Reporting:
Real-time dashboard access to track your marketing ROI
Dedicated Account Management:
Your marketing team that knows your business
How We Get You to the Top (and Keep You There)

Getting six positions on the first page of Google doesn’t happen by accident. It takes a proven system, the right tools, and a team that knows how to turn visibility into verified leads and booked appointments.

Here’s the breakdown of services that make it happen:

An icon for website construction and development, showing a computer monitor surrounded by a construction crane, scaffolding, a gear, and a document with coding symbols.

Your website isn’t a digital brochure—it’s your 24/7 sales rep. We design sites built to convert, not just look pretty. Clean layouts, strong calls-to-action, and contractor-focused messaging turn visitors into customers.

A stylized illustration of a person working on a desktop computer, with the words "WEBSITE DEVELOPMENT" above the screen and icons for HTML, CSS, and general coding.

Behind every great design is a system that performs. We build fast, secure, mobile-optimized WordPress websites that Google loves. From technical SEO to plugin setups and schema markup, we make sure your site loads quickly, ranks higher, and actually drives revenue.

A photograph of a laptop on a desk displaying an SEO dashboard with charts and the word "SEO." A coffee mug and a smartphone are next to the laptop.

SEO is how you win the long game. We optimize your site for the keywords your customers actually search for, build backlinks that Google respects, and get you into multiple top positions on page one. The result: free, consistent traffic that compounds month after month.

A diagram illustrating Google Business Profile Management, showing a listing that leads to building authority and trust through factors like review velocity, strategic keyword use, photo geo-tagging, and over 150 ranking factors.

Your Google Business Profile is your digital storefront. We optimize and manage it so you show up in the map pack, local searches, and direct calls. Reviews, categories, posts, and photos—every detail matters when it comes to standing out locally.

A screenshot of a Google search for "SEO for remodelers" showing a graphic illustration of a computer screen with the Google Guarantee badge, a checklist on a clipboard, and a magnifying glass.

Nothing builds trust faster than the Google Guaranteed badge. It’s the green checkmark that tells homeowners you’re vetted and trustworthy. We help you get approved, set up, and optimized so those guaranteed leads start rolling in.

A screenshot of a Google ad for an Emergency Plumber, showing the service name, a description, a phone number, and a button to schedule a consultation.

Want results fast? Search Ads put you at the very top of Google instantly. We build campaigns that don’t just get clicks—they get phone calls and form fills from ready-to-buy customers.

A screenshot of a Google ad for an Emergency Plumber, showing the service name, a description, a phone number, and a button to schedule a consultation.

Why settle for one listing when you can have multiple? Local Ad Extensions expand your presence on the search results page, making your business dominate the screen and pushing competitors further down.

A computer monitor displaying Google's organic search results for a contractor, with the top result being "Reliable Plumbing & Electrical" and two other listings below it.

Let customers book straight from Google—no extra clicks, no hoops to jump through. We integrate organic booking systems so people can schedule appointments instantly, turning searches into jobs without friction.

We do that by integrating your CRM calendar with Google Organic Booking API, boosting both your Google Business Profile and Google Guarantee. It sends a strong signal to Google that behind your marketing is a powerful CRM system built to capture and dispatch leads without leaving Google.

A diagram comparing a manual business workflow on the left, with physical documents and phones, to a streamlined digital workflow for a contractor on the right, showing automated lead management, scheduling, and client communication.

Most contractors lose leads because they don’t follow up fast enough. We fix that. Automated text and email follow-ups turn cold leads into warm ones and make sure no opportunity slips through the cracks.

A screenshot of a CRM dashboard interface, showing a dark blue navigation bar on the left and a main content area with columns of organized data.

Growth without organization is chaos. Our powerful CRM system keeps every lead, every call, and every appointment in one place. It’s the central hub that ties into automation and even Google Organic Booking—so you can track performance, measure ROI, and scale with confidence knowing nothing falls through the cracks.

Together, these services are how we don’t just get you six positions on Google’s first page—we turn those positions into appointments, real leads, and verified revenue.

Industries We Serve

Our marketing agency specializes in these contractor industries:

Comprehensive seo for roofers and roofing lead generation
Digital marketing for HVAC companies and hvac seo company services
Marketing contractor solutions and advertising for contractors
Marketing strategies for landscaping business growth
Marketing for a plumbing company and a plumber’s marketing strategy
Digital marketing for electricians and advertising for electricians
Marketing for remodeling companies and kitchen remodeling marketing
Marketing for painting contractors optimization

Frequently Asked Questions

What makes Real People Real SEO different from other marketing agencies?
We’re not just another digital marketing agency – we’re contractor marketing specialists! Our team exclusively focuses on home service businesses, giving us unmatched industry expertise. Additionally, our “real people” approach ensures that you’ll always work with actual humans, not automated systems.
While SEO is a long-term strategy, most of our contractor clients begin to see improved rankings and increased leads within three to six months. Our seo optimization agency approach includes quick wins alongside comprehensive long-term strategies.
Absolutely! We’re experts at navigating the Google guarantee application process. Our team will guide you through every step to get your Google Guaranteed ads status approved quickly.
Our Google My Business optimization services include profile setup, ongoing optimization, review management, post scheduling, photo uploads, and local SEO enhancements. We ensure your profile dominates local search results!
Yes! Our integrated seo and ppc marketing approach maximizes your online visibility. As both an SEO optimization agency and ppc advertising company, we create synergistic campaigns that amplify results.
Our WordPress website developer team builds conversion-focused sites specifically for home service businesses. We understand contractor customer psychology and create websites that turn visitors into paying customers.
Our strategic backlink building service focuses on acquiring high-quality, relevant links from authoritative websites within the home improvement industry. This significantly boosts your domain authority and search rankings.
Ready to Grow?

If you’ve made it this far, you already know we’re not the typical “marketing agency guys.” We’re operators who’ve scaled our own companies into the millions—and now we use that same formula to help contractors dominate Google and flood their calendars with the right kind of leads.

The only question is: are you ready to make the jump?

Schedule Your Free Strategy Call Today

Let’s map out how to put your business in six positions on Google’s first page—and more importantly, how to turn that visibility into real leads, real appointments, and real revenue.