You’re a master of your trade. You know how to fix a failing AC unit, stop a burst pipe, or replace a roof after a storm. But when it comes to getting new leads, are you still settling for scraps from Google?
Many home service contractors treat their digital marketing like a coin toss: maybe they run a few Google Ads, or maybe they hope their website ranks organically. They fight for one, maybe two, spots on the first page.
The problem? 92% of consumers never scroll past the first page of search results. If you’re only occupying one spot, you’re letting five other opportunities—and thousands of dollars in potential revenue—slip right into your competitor’s pocket.
At Real People Real SEO, we don’t just get you ranked—we execute a comprehensive 6-Position Strategy designed to help home service contractors dominate the entire front page of Google, turning your business into the only logical choice in your market.
Here is the playbook for owning Google from top to bottom.
1. The Google Guarantee (The Golden Trust Badge)
What it is: The Local Services Ads (LSA) section, often sitting right at the top of the search results, is distinguished by the “Google Guaranteed” badge.
Why you need it: This is the highest-trust signal available. Homeowners see that green checkmark and know Google has verified your business. You skip past all organic and traditional ad results, and most importantly, you only pay when a qualified lead calls or messages you directly. It’s the ultimate filter for high-intent, ready-to-buy customers.
2. Google Ads (PPC): Immediate, Controlled Visibility
What it is: The traditional pay-per-click (PPC) campaigns that appear just below the Google Guarantee section.
Why you need it: Unlike long-term SEO, Google Ads offer immediate visibility. We use precision-targeted campaigns to bid on high-value, emergency keywords (e.g., “emergency plumber near me”). By stacking a traditional ad campaign on top of your Google Guarantee listing, you create instant saturation and capture customers who bypass the LSA section.
3. The Map Pack (Google Business Profile Domination)
What it is: The local 3-pack, which displays your business location, rating, and contact information. It’s powered by your optimized Google Business Profile (GBP).
Why you need it: This is the local authority battlefield. When someone searches on their mobile phone for a local service, the Map Pack takes up half the screen. Dominating this position requires intense optimization of over 150 ranking factors—not just basic setup. We manage your reviews, photos, services, and category selections to turn your GBP into a lead-generating machine.
4. Organic SEO (The Long-Term Asset)
What it is: The “free” website listings in the main organic search results section.
Why you need it: This is the foundation of long-term success. While ads deliver leads instantly, only strong Organic SEO builds generational wealth by lowering your cost-per-lead over time. We get your website ranking for high-value keywords, ensuring your business shows up even after your ad budget runs out. A high organic ranking also boosts the authority of your GBP and supports all your other positions.
5. Google Local Ad Extensions: Taking Up More Space
What it is: A feature that allows you to include additional lines of text, service links, and location details directly into your Google Ads.
Why you need it: In marketing, real estate is power. Local Ad Extensions allow your business to take up significantly more space on the search results page. This not only increases your click-through rate but also enables hyperlocal targeting and allows you to advertise multiple service areas without needing a physical office in every town.
6. Google Organic Booking Integration (The 24/7 Closer)
What it is: A direct API integration that allows customers to book your service directly from your Google Business Profile listing or search result.
Why you need it: Friction kills conversions. By allowing a customer to book right from the search results, you eliminate the phone tag, the missed call, and the chance they’ll call your competitor next. This seamless scheduling option acts as your 24/7 virtual receptionist, significantly boosting conversion rates and even positively impacting your other Google rankings.
Why Domination Requires the Full 6-Position Strategy
Most marketing agencies will pitch you on one or two of these services. They might manage your SEO or run your Google Ads.
Our entire focus is on stacking all six.
When a homeowner searches for your service and sees you listed with:
- A Google Guaranteed checkmark at the top.
- An eye-catching Google Ad right beneath it.
- A highly-rated listing in the Map Pack.
- The #1 organic search result for their query.
…You stop being a choice and become the only logical choice.
This synergy builds maximum trust, captures every type of searcher (the budget-conscious, the emergency buyer, and the researcher), and ensures your phone rings consistently with high-quality leads.
Ready to stop settling for one position and start dominating your local market?
Ready to Own Google?
We’ll pull back the curtain and show you exactly where your business is losing money on Google’s first page.